By Otl Aicher
ISBN-10: 3433031193
ISBN-13: 9783433031193
ISBN-10: 3433605904
ISBN-13: 9783433605905
ISBN-10: 3433605939
ISBN-13: 9783433605936
ISBN-10: 3433605947
ISBN-13: 9783433605943
ISBN-10: 3433605963
ISBN-13: 9783433605967
Otl Aicher (1922-1991) was once a good character in glossy layout, he was once a co-founder of the mythical Hochschule für Gestaltung (HfG), the Ulm university of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer time Olympics in Munich are significant achievements within the visible conversation of our instances. An indispensable portion of Aicher's �Read more...
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Sample text
He is no longer an integrated natural being but a cultural being inclined to critical alternatives: he finds his 51 position in comparison, in comparison with traditions, in comparison with other systems, in comparison with other people. he is an analogous and not a digital being. now we do not only have visual thinking for the perception of facts, as a receptive faculty. there are also visual statements as creative language, as signsettings. since the twenties traffic on the roads has been controlled almost exclusively by visual language, by pictograms.
Perception only takes place when the illustration-picture becomes a sign, reveals its structure, when the icon becomes a characterizing sign. there is also a reciprocal process to this in man. in dreams the visual structures of thinking and the icons dissolve as abstractions and move back into the realm of illustration. 62 reading scores recent research suggests that johann sebastian bach could read a score according to visual criteria. he saw it as a picture and corrected it like a draughtsman, according to its graphic structure.
It was published in the same year in circular and the following year in the theologische quartalshefte. it was written under the impression that the concept of thinking is still too summary for our intellectual capability and deserves to be more strongly differentiated. phenomenology introduced an important distinction by distinguishing between understanding and 52 cognition, following the distinction between mind and reason. understanding is the attempt to grasp a thing as a whole, cognition means the collection of perceptual data.
Analogous and Digital by Otl Aicher
by Daniel
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