By Carole R. Engle, Kwamena K. Quagrainie

ISBN-10: 0470277696

ISBN-13: 9780470277690

ISBN-10: 0813816041

ISBN-13: 9780813816043

Markets, advertising and marketing, and alternate became ever extra vital to turning out to be aquaculture industries around the globe. the range and idiosyncrasies of the aquaculture and seafood markets demand figuring out details that's specific to those markets. proposing basic rules of promoting and economics from a elementary, how-to point of view, the Aquaculture advertising guide will give you the reader with the instruments essential to assessment and adapt to altering marketplace conditions.

The Aquaculture advertising guide offers the reader with a large base of data concerning aquaculture economics, markets, and advertising and marketing. furthermore, this quantity additionally includes an in depth annotated bibliography and webliography that supply descriptions to key extra resources of data.

Written via authors with great foreign aquaculture advertising and marketing adventure, the Aquaculture advertising and marketing instruction manual is a vital advent to aquaculture advertising and marketing for these drawn to aquaculture and people new to the pro box. The physique of data offered during this ebook also will make it a necessary reference for even the main skilled aquaculture professional.Content:
Chapter 1 Seafood and Aquaculture Markets (pages 1–18):
Chapter 2 call for and provide, easy monetary Premises (pages 19–35):
Chapter three Aquaculture advertising innovations (pages 37–55):
Chapter four Aquaculture Growers and their advertising offerings (pages 57–70):
Chapter five Seafood and Aquaculture Product Processing (pages 71–90):
Chapter 6 Participation and management in advertising Channels (pages 91–111):
Chapter 7 advertising through Farmer teams (pages 113–127):
Chapter eight Wholesaler advertising and marketing (pages 129–140):
Chapter nine industry tendencies (pages 141–152):
Chapter 10 The overseas marketplace for Seafood and Aquaculture items (pages 153–167):
Chapter eleven guidelines and laws Governing Aquaculture advertising (pages 169–180):
Chapter 12 making plans advertising thoughts (Identifying objective Markets) (pages 181–200):
Chapter thirteen advertising study Methodologies (pages 201–227):

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Additional resources for Aquaculture Marketing Handbook

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Marine Resource Economics 8:331—343. , S. Pascoe, G. Taylor, and U. Zabala. 2000. Price interactions between salmon and wild caught sh species on the Spanish market. Aquaculture Economics and Management 4:157—167. M. 2003. 2003 annual report on the United States seafood industry. M. Johnson & Associates, Jacksonville, Oregon. A. R. Wessells. 1998. Seasonality in Japanese household demand for meat and seafood. Agribusiness 14:337—351. W. and O. Myrland. 1998. Optimal advertising levies with application to the Norway-EU.

Shrimp price cycles tend to match price levels in prosperous and recession years and appear to follow consumer discretionary income. Price breaks tend to follow sizeable accumulations of secondary and substandard quality product. The processor is a key between the producer or shrimper and the market. Processing has two stages: (1) turning the shrimp into a form in which it can be traded as a commodity, and (2) changing it from a commodity into a value-added product form (for example, peeled, cooked, or individually quick frozen [IQF]).

MARKET STRUCTURES AND IMPLICATIONS FOR COMPETITION AND PRICING Economists use the term mark et structure to describe the factors that determine the competitiveness of the industry (Carlton and Perloff 2000). The degree of competitiveness is determined by (1) the number of rms (businesses); (2) the type of product (homogeneous, differentiated, or unique); (3) whether there is control over the price; and (4) the degree of freedom of entry and exit. 2 illustrates the differences among market structures.

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Aquaculture Marketing Handbook by Carole R. Engle, Kwamena K. Quagrainie


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