By Jocelyne S. Daw and Carol Cone with Anne Erhard and Kristian Darigan Merenda

ISBN-10: 0470286911

ISBN-13: 9780470286913

A hands-on consultant to assist your nonprofit construct its model, elevate its profile, enhance effect and increase deeper relationships with donors, volunteers, and different stakeholders. step forward Nonprofit Branding is concerning the energy a constituency-focused, compelling model could have to revolutionize a company and how humans view and help it.Shows find out how to optimally outline what your company stands for to differieniate, create worth and breakthroughExplains the best way to construct dependable groups inside and out of your company to extend social impactFeatures seven rules for reworking a model from traditional trademark to strategic advantageIncludes case stories of 11 step forward nonprofit manufacturers and transferable principles and practices that nonprofits of any dimension, scope or adventure can implementOther identify through Daw: reason advertising for Nonprofits: accomplice for objective, ardour, and ProfitsA functional street map and crucial device for nonprofit leaders, board participants, and volunteers, this publication finds the important ideas you must be aware of to construct and deal with your organization's most useful asset – its model. In today’s hugely aggressive nonprofit global, development a step forward model is not any longer a "nice to do," however the new imperative.Jocelyne Daw, a pioneer and chief in development company and neighborhood partnerships has over 25 years of nonprofit management experience.Carol Cone, named through PR WEEK because the strongest and visual determine on the earth of reason branding, has been linking businesses and factors for over 25 years.

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Extra info for Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (The AFP Wiley Fund Development Series)

Example text

STERN, PRESIDENT AND CEO, UNITED STATES FUND FOR UNICEF ‘‘We wanted to grow. . ’’2 —LISA FIELDER, CO-FOUNDER AND EXECUTIVE DIRECTOR, COLLEGE FORWARD UNICEF's Brand Journey As the focus group seated itself around the table, there was a strong current of anticipation and curiosity in the room. S. Fund for UNICEF had brought the group together to analyze current perceptions of the organization and test emerging messages. S. Fund for UNICEF’s market research, aimed at enhancing its donor connection.

E1C01_1 09/07/2010 22 22 from traditional to bnb Brand building is not a haphazard process. A BNB is strategically focused and thoughtfully built. As you will see as this book unfolds, a high-performance nonprofit carefully defines its brand and what it means to constituents. It uses the brand to prioritize and make decisions about its operations. And it brings the brand to life by aligning missionbased programs, development activities, and communications outreach around it. With the backing of the CEO and senior leadership, brand building can become the catalyst for continual self-assessment and innovation.

Undertaken again in the dying days of 2008, with no end in sight to the stock market slide, a huge looming deficit, and uncertainty worldwide, Edelman’s 2008 Barometer saw a 20 percent decline in trust of business but only a slight accompanying drop in nonprofit trust—with greatest global confidence in NGOs:13  Nongovernmental organizations (NGOs), also known as nonprofits, are the most trusted institutions in every region except Asia Pacific. The global trust total for NGOs is 54 percent compared with business at 50 percent.

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Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (The AFP Wiley Fund Development Series) by Jocelyne S. Daw and Carol Cone with Anne Erhard and Kristian Darigan Merenda


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