By Allison Fine

ISBN-10: 0787984442

ISBN-13: 9780787984441

ISBN-10: 0787988219

ISBN-13: 9780787988210

A brand new and empowering manner of and organizing social change!How will we flow from serving soup until eventually our elbows discomfort to fixing power social ills like starvation or homelessness?  How do we holiday the disastrous cycle of low expectancies that results in power social failures?The solutions to those questions lie inside of Momentum, a clean, zestful mind set approximately and organizing social switch paintings. present day electronic tools—including yet now not restricted to email, the net, cellphones, own electronic assistants (PDAs), even iPods—promote interactivity and connectedness.  yet as Momentum indicates, those new social media instruments are vital now not for his or her wizardry yet simply because they attach us to each other in low-cost, obtainable, and vastly scalable methods.

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6. Do your materials (website, brochures, plans, proposals, reports) use words that people understand? 7. Do you think of questions from outsiders as time suckers that need to be answered or as the beginning of a conversation? 8. Do you ever introduce people for no other reason than the fact that they should know one another? Do you introduce collegial organizations to potential funders? What are you expecting in return for these introductions? 9. Do your participants ever talk to one another about your endeavor without your prompting?

Meaningful is not just personal; it is also contextual. I do not ordinarily find collecting toiletries in my neighborhood meaningful, but I certainly did when I collected them to send to the victims of the bevy of natural disasters in 2005. For participants, activities fall along a continuum from low intensity/low meaning to high intensity/high meaning. Intensity here is defined as the emotional impact that a particular activity has on a person, not the amount of time spent on an activity. qxd 8/10/06 22 11:26 AM Page 22 MOMENTUM instance, a one-hour conversation with a Holocaust survivor may have a much greater emotional impact on a person than a month of Sundays hammering nails into a house.

To flourish in the Connected Age, you don’t need to create your own website (although you could, it isn’t hard), but you do need to be open to change and curious about the possibilities available in this new world. The change I’m describing is not just about using social media, the interactive digital tools, effectively. Using social media without changing how we think about social change will create only more noise, and for this reason a mind-set of connected activism is necessary. On our journey as connected activists we will naturally encounter pitfalls, potholes, speed bumps, and barriers.

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Momentum: Igniting Social Change in the Connected Age by Allison Fine


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