Download e-book for kindle: Boards That Love Fundraising : A How-to Guide for Your Board by Robert M. Zimmerman

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Additional resources for Boards That Love Fundraising : A How-to Guide for Your Board

Example text

The facilitator asks everyone to close his or her eyes, take three deep breaths, and imagine this scenario: An old high school friend of yours has asked you to have lunch to discuss her work as a board member of a children’s leukemia organization. She communicates her enthusiasm for the program and her deep respect for the staff and board members. She tells you a story about Maria, a lively seven-year-old who has leukemia. Two years ago, Maria had a chemotherapy treatment and lost all her hair; the leukemia appeared at the time to be in remission.

An organization that has a history of chasing the money often ends up as a pastiche of special projects, few of which accord with the organization’s original mission. Take, for example, an after-school program whose mission is to help boost the math and science achievements of junior high school girls. One day the director of the project is approached by a grantor seeking to fund a sports project for girls. The executive director is faced with a dilemma: accepting the grant would bring much-needed money to the organization, but the project is not in accordance with the organization’s mission.

Who constituted the top 10 percent of donors? • If you took away the top 10 percent, how much money would remain? • Did most of your contributions come from just a few donors, thus skewing the average? Time: Fifteen to twenty-five minutes Donors’ Gifts Must Be Recognized Imaginatively Your organization’s best source of revenue is folks who have already donated to your organization. This is no mystery; people who have shown an interest in your nonprofit through past contributions should—if cultivated intelligently and consistently—continue to give.

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